International

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What is International SEO?

This branch of SEO focuses on positioning a website that aims to rank in different geographic areas and/or in different languages.
To do this effectively, you need extensive knowledge of how hreflangs work and the different language configurations:

• By parameters.
• By domains.
• By subdomains.
• By directories.

Additionally, you need to understand the different markets you are targeting, how servers work, and whether you need a CDN.
It is crucial to understand that everything affecting one language version will ultimately affect the others, both positively and negatively. Therefore, you should only consider internationalizing a project if you have the necessary resources in terms of time and money to do it successfully.

For this, it is advisable to rely on a team with experience in this type of SEO.