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The Technical SEO Website

Technical SEO is the branch of SEO that uses programming and website functionality to its advantage to improve performance in search engines.

This web positioning specialty has a solid foundation where everything has a logical explanation.

Differentiating Positioning

If you are someone driven by curiosity and always want to know the why of things, it is quite possible that you will be passionate about this way of working on SEO.

SEO is well-known for the word "depends". This is due to the large number of possibilities that lead to one consequence or another.

A Technical SEO specialist knows all these variables and based on them can determine which are the best implementations and strategies.

The trick to working in this exciting world is to have a solid foundation and understand how it works from the beginning. There are no magic strategies, nor is what an SEO expert has said applicable to all situations.

Whether it's to improve a website or to learn more, let me accompany you in this process and show you how rewarding Technical SEO can be.

Specializing in Technical SEO

Optimizing for SEO in a technical way is not about tweaking 4 plugins. It's about understanding the foundation of a website, understanding how a search engine crawls, and facilitating its process to understand a website and its content.

To work on large projects, you need to know robust and advanced technologies because CMS like WordPress are often unable to support them. SEO can be done without WordPress.

With advanced knowledge, you can handle and optimize any type of website for SEO, regardless of the technology used.

If you want to achieve good results in Marketing, don't do exactly what everyone else is doing. But to act differently with success, you need to have knowledge.

Improving in the Workplace

Technical SEO is on the rise and is here to stay; currently, it is a challenge for companies to find a Technical SEO.

This has allowed me to choose my working conditions throughout my career; it is not only a fascinating sector, but it is also in high demand.

Most companies need SEOs who know how to work with different technologies. It is a differentiating factor that is often valued.

On this website, you will have all the necessary information at your fingertips and a set of tools to make your tasks easier.

Interested in Advanced SEO Training?

I currently offer advanced SEO training in Spanish. Would you like me to create an English version? Let me know!

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Technical SEO

Technical SEO is an advanced branch or specialization of SEO, where SEO knowledge and programming expertise merge.
Certain areas, such as the correct implementation of canonicals, hreflang, redirects, sitemaps, meta tags, robots.txt, and website performance and speed improvements, among others, often fall into a no-man’s-land when the SEO specialist doesn't know how to handle them, and the programmer doesn’t understand the needs of search engines.

This is where Technical SEO comes into play, a specialty that is increasingly in demand by all types of companies, especially the most powerful ones.

While a programmer has extensive knowledge of programming, their expertise usually focuses on functionality, not on understanding a website from a search engine's perspective. On the other hand, a general SEO specialist often struggles to understand how crawlers or websites themselves work or to implement any type of solution due to a lack of technical knowledge.

To be considered a Technical SEO, one must understand the fundamentals of a website, how it works, and how crawlers operate. They need to know how different technologies work and how to harness their potential and adapt them to achieve the best results in search engines.

Due to the steep learning curve in this area of SEO, it is not common to find SEOs with this specialization, which is why there is still a high demand for SEO professionals both in Spain and around the world. The versatility and efficiency that a Technical SEO brings are highly sought after everywhere, not only for the results achieved but also for the speed with which tasks are completed.

Your Go-To SEO Specialist

I’m Carlos Sánchez, and with me, you’ll learn to do SEO from a programming perspective, understanding each action from its foundation and why it works.
I have extensive experience in ranking websites for a wide variety of international companies, using all kinds of technologies and dealing with their unique challenges.

On this website, I intend to save you the learning curve I had to go through to stand out in this field. I want to show you how fascinating this can be.